WIGS for Your Dental Team

At My Dental SOP, we believe that setting clear, measurable goals is essential for driving success in any dental practice. Wildly Important Goals (WIGs) are designed to align your team’s efforts and help you achieve operational efficiency, improve patient satisfaction, and grow your practice. Here's a tailored list of WIGs for each role within your dental team to help you get started.

Dentist (Owner or Associate)

• Goal 1: Achieve a patient satisfaction score of 90% or higher on post-visit surveys.
• Goal 2: Increase case acceptance rate by 10% within the next quarter.
• Goal 3: Maintain a consistent schedule to ensure a production goal of $X per day/month.
• Goal 4: Dedicate 2 hours per month for continuing education to stay updated on clinical advancements.
• Goal 5: Ensure completion of comprehensive treatment plans for 85% of active patients within 12 months.

Office Manager / Practice Administrator

• Goal 1: Improve patient retention rate by 15% over the next 6 months.
• Goal 2: Reduce patient no-show rate to below 5% through scheduling protocols and communication systems.
• Goal 3: Implement and ensure team adherence to 100% of HIPAA, OSHA, and compliance standards.
• Goal 4: Conduct quarterly team performance reviews with 100% completion.
• Goal 5: Achieve monthly collection targets with 98% accuracy in billing and collections.

Front Desk & Reception Team

• Goal 1: Answer 98% of patient calls within 3 rings to enhance communication.
• Goal 2: Maintain a same-day scheduling fill rate of 90% for cancellations.
• Goal 3: Collect 100% of co-pays and outstanding balances at check-in or check-out.
• Goal 4: Achieve a 95% accuracy rate in insurance verification and data entry.
• Goal 5: Proactively follow up on unscheduled treatment plans within 48 hours for at least 80% of cases.

Hygienist

• Goal 1: Increase the percentage of patients enrolled in periodontal maintenance programs by 15% within 6 months.
• Goal 2: Achieve a patient education compliance rate of 90% for recommended home care routines.
• Goal 3: Perform fluoride or sealant treatments for 75% of eligible patients.
• Goal 4: Maintain a 90% on-time start rate for appointments.
• Goal 5: Ensure completion of 100% of recall confirmations within the scheduled period.

Dental Assistant

• Goal 1: Complete room turnover in less than 10 minutes with 100% compliance to sterilization protocols.
• Goal 2: Maintain a supply stock-out rate of 0%, ensuring all tools and materials are ready.
• Goal 3: Educate 100% of patients on post-procedure care instructions before they leave.
• Goal 4: Assist in ensuring treatment plans are signed off by 100% of patients before procedures begin.
• Goal 5: Increase chairside efficiency to complete appointments within scheduled time for 95% of procedures.

Treatment Coordinator

• Goal 1: Achieve a treatment plan acceptance rate of 85% or higher.
• Goal 2: Follow up with unscheduled treatments within 48 hours of consultation for 100% of cases.
• Goal 3: Maintain a payment plan compliance rate of 95% with patients on financial agreements.
• Goal 4: Ensure patients leave with their next appointment scheduled 100% of the time.
• Goal 5: Provide financial consultation for patients within 15 minutes of the dentist presenting the treatment plan.

Marketing Coordinator

• Goal 1: Increase new patient inquiries by 20% through online and community outreach campaigns.
• Goal 2: Maintain a 95% response rate for all patient reviews and social media engagements.
• Goal 3: Ensure at least 10 patient referrals per month from internal referral programs.
• Goal 4: Increase the practice’s Google review score to 4.8+ stars by soliciting feedback from satisfied patients.
• Goal 5: Track 100% of marketing ROI and report results monthly to the office manager or owner.

Sterilization Technician

• Goal 1: Ensure 100% compliance with CDC and OSHA sterilization protocols.
• Goal 2: Reduce instrument turnaround time to under 15 minutes.
• Goal 3: Monitor inventory to maintain zero lapses in sterilization supplies.
• Goal 4: Document sterilization logs with 100% accuracy daily.
• Goal 5: Achieve a 100% pass rate on sterilization checks during quarterly audits.

Insurance Coordinator

• Goal 1: Maintain insurance claims denial rate below 5%.
• Goal 2: Submit insurance claims within 24 hours of treatment completion for 100% of cases.
• Goal 3: Ensure all accounts receivable over 30 days are reduced by 10% each month.
• Goal 4: Verify insurance benefits with 100% accuracy within 48 hours of patient appointments.
• Goal 5: Resolve 100% of claim disputes within 14 days.

Lab Technician

• Goal 1: Ensure 100% on-time delivery of lab work for scheduled procedures.
• Goal 2: Maintain an accuracy rate of 98% for lab case submissions.
• Goal 3: Reduce remake rates to below 2% within the next quarter.
• Goal 4: Keep open communication with the clinical team with 100% response to inquiries within 24 hours.
• Goal 5: Maintain a supply chain for materials with 0 delays in production.

Key Notes for Implementing WIGs

• All WIGs should be measurable, time-bound, and aligned with practice goals.
• Incorporate regular review periods (e.g., weekly or monthly) to track progress and recalibrate as needed.
• Use team meetings to reinforce accountability and celebrate milestones.

Let My Dental SOP Help You Achieve Your WIGs

Setting WIGs is just the first step. The next step is ensuring that your practice has the right systems in place to meet those goals. My Dental SOP can help by providing the tools and SOPs your team needs to perform at their best. If you're ready to streamline your practice operations and enhance patient care, schedule a demo with us today and start your journey toward achieving these Wildly Important Goals.